Instructions:

Let’s build on Exercise 2 where you created a list of priorities for building a dashboard for a Bachelor of Marketing student. Again, the objective of the dashboard is to help students choose classes for their upcoming semester.

Now your objective is to create a Statement of Work. Your Statement of Work should include the following details:

1. Audience attributes
2. Motivations
3. Necessary data

Constraints:

• The primary motivation of this audience is to receive the highest quality teaching possible, but they do hold a job while attending school so the classes have to fit within their available time.
• They do not want to take any more than 5 classes, but no less than 4.

Solution

Audience attributes

University student working their way through, while keeping the quality of their marketing curriculum top of mind.

Motivations

This student has tuition to pay, but they’re focused on getting the best education possible.

Data

1. Necessary:

• Work schedule
• Time to get to work from class
• Importance of course subject matter for a marketing student
• Area of marketing they’d like to focus
• Some sort of teacher quality score which could be:
  • Recommendations
  • Past student reviews
  • Awards the teacher has received

1. Optional

• Number of classes they’d like to take
• Time of day preference
• Etc.

In summary

Our dashboard will provide this stellar student with a list of courses that fit their work schedule, ranked by course quality.